In a tweet sent on Saturday, newly appointed Twitter CEO Linda Yaccarino expressed her excitement to contribute to the platform’s transformation and how owner Elon Musk’s vision for a better future has motivated her.
It was Yaccarino’s first public statement since it was revealed on Thursday that she was in discussions to succeed Jack Dorsey as CEO of Twitter. Musk, who has been Twitter’s CEO since purchasing the company for $44 billion in October, made the announcement of her hiring on Friday.
I’ve long been moved by [Musk’s] commitment to building a better future. I’m eager to work with Twitter to improve this company and bring about this ambition. Tweets from Yaccarino.
Yaccarino, who spent several years modernising NBCUniversal’s advertising business while serving as the company’s advertising executive for Comcast Corp., said she is dedicated to Twitter’s future and that user feedback is essential to creating Twitter 2.0.
Yaccarino will take over a social media company that has been struggling to recover from a decline in ad income and is heavily indebted.
Since Musk purchased Twitter, advertisers have abandoned the service out of fear that their advertisements would be shown next to offensive content because the firm laid off over 80% of its workers. Earlier this year, Musk recognized the dramatic drop in Twitter’s ad income.
Although Musk said Yaccarino would assist in creating a “everything app,” which he has previously claimed could provide a range of services including peer-to-peer payments, his choice of an advertising veteran suggested that digital advertisements would still be the company’s primary area of concentration.
