Myntra, a well-known e-commerce company in India, unveiled the innovative virtual model Maya to draw in and keep GenZ clients. According to an Indian store post, the new move by the fashion e-commerce firm would improve the entire consumer experience by integrating Maya into the already existing Myntra’s style squad, which is a distinctive group of stylist influencers.
According to Sunder Balasubramanian, CMO of Myntra, “Maya is poised to captivate and inspire our fashion-forward shoppers like never before with her distinct fashion sense and trendsetting prowess.” We understand the need to balance global progress with what motivates the next generation and occasionally rethink the environment because we were space pioneers. The introduction of Maya strengthens that position further by taking advantage of the potential of the captivating Myntra virtual realm to further engage our GenZ customers just in time for EORS-18. When it comes to democratising fashion through technology and promoting equality and empowerment, Maya epitomises the very spirit of Myntra’s basic beliefs. With her on-trend and experimental attitude, Maya is poised to become the ultimate “style hacker,” creating new standards in the world of fashion and winning over the hearts of fashionistas all over the nation.
Maya’s entry to the Myntra universe will benefit these clients given GenZ’s growing interest in gaming and immersive technology.
The move will draw fashion-forward and tech-savvy customers, and Myntra is building brand recognition with the upcoming generation of consumers. Bangalore is where Myntra’s virtual fashion influencer, @maya_unlimited on Instagram, resides. She is a budding fashion stylist with a keen eye for trends, fitness, beauty, and more. She embodies the ideal Zoomer: fearless and self-assured, she promotes body positivity, mental wellness, equality, and inclusivity. With 177K Instagram followers and increasing, Maya captivates her audience with relatable content, fashion, and cosmetics inspiration.
The virtual influencer’s role in Myntra’s End of Reason Sale (EORS) will be that of a “style hacker.” Today, June 1, Myntra’s twice-yearly fashion event enters its 18th year. The most recent FWD trends will be highlighted on Maya’s Instagram account, and she will handpick her face products from the mad rush of shopping for her wish list. The audience will get a first glance at the subsequent level of product suggestions thanks to this inside look at EORS-18.
Maya enables flexibility and adaptation by overcoming geographical and physical limitations as the first virtual fashion influencer for Myntra. Maya may create a stream since she is a resident of the virtual universe, which allows the platform to have complete creative control over all of their initiatives.
