We Need to Move from Person to Process, Says Amrit Jaidka Arora, CHRO, Digit Insurance
In today’s fast-paced business environment, organizations must adapt to changing dynamics to remain competitive. Amrit Jaidka Arora, the Chief Human Resources Officer (CHRO) at Digit Insurance, strongly advocates for a shift from a person-centric approach to a process-driven one. This strategic transition, she believes, is crucial for fostering sustainable growth and ensuring long-term success.
The Importance of a Process-Driven Approach
In the ever-evolving insurance sector, relying solely on individual capabilities can be limiting. Like other sectors, insurance is becoming increasingly complex, requiring organizations to standardize operations. According to Amrit Jaidka Arora, a process-driven approach can provide consistency and efficiency across various functions. Therefore, adopting this approach ensures that business operations remain seamless, even as teams grow and evolve.
Why Individual Dependence Can Be Risky
The reliance on individual employees, while beneficial in some cases, can introduce significant risks. For example, when key employees leave, their departure can disrupt workflows and slow down progress. So, as businesses scale, it becomes essential to minimize this dependency. Arora emphasizes that by focusing on well-defined processes, organizations can mitigate the impact of such departures, ensuring continuity and stability.
Benefits of Transitioning to Processes
Shifting from a person-dependent model to a process-oriented one offers several advantages. First, it standardizes operations, making it easier to train new employees. For instance, when processes are clearly documented, new hires can quickly acclimate to their roles. Additionally, because processes are replicable, the organization can maintain high-quality standards, even as it scales. Therefore, this transition not only improves efficiency but also enhances the overall quality of services offered.
Building a Culture of Accountability
A process-driven approach fosters a culture of accountability within the organization. Like in any other industry, accountability in insurance is crucial for maintaining trust and transparency. Arora notes that when processes are clearly defined, employees understand their roles and responsibilities better. So, this clarity leads to increased ownership and accountability, resulting in improved performance across the board.
The Role of Technology in Enabling Processes
Technology plays a pivotal role in supporting a process-driven approach. For example, digitization and automation can streamline repetitive tasks, allowing employees to focus on more strategic activities. Because of these advancements, organizations can ensure consistency and reduce the likelihood of errors. Arora highlights that embracing technology is not just about efficiency but also about enhancing the overall customer experience. Therefore, integrating technology into processes is a key enabler for success.
Challenges in Implementing Process-Driven Strategies
Transitioning to a process-driven model is not without its challenges. Like any significant change, it requires a shift in mindset across the organization. Employees who are used to a more flexible, person-driven approach may resist this change. So, it is crucial to communicate the benefits and provide the necessary training to ensure a smooth transition. Arora suggests that leadership must champion this change, setting an example for others to follow.
The Future of Work at Digit Insurance
As Digit Insurance continues to grow, the move towards a process-driven approach will be instrumental in its success. Arora envisions a future where processes are deeply ingrained in the company culture, enabling it to scale efficiently. Because of this strategic shift, Digit Insurance is well-positioned to navigate the complexities of the insurance industry while delivering consistent value to its customers.
Embracing the Shift from Person to Process
In conclusion, Amrit Jaidka Arora’s call to move from a person-centric to a process-driven approach is timely and necessary. For example, in an industry as dynamic as insurance, standardizing operations through well-defined processes can lead to greater efficiency, accountability, and scalability. Therefore, organizations that embrace this shift are more likely to thrive in the long term, ensuring sustainable growth and success.
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