HiBob, the leading HR technology platform known for transforming the employee experience with its modern HRIS, has announced the appointment of Sophie Chesters as its new Chief Marketing Officer (CMO). With a proven track record in scaling global technology brands, Chesters is set to lead HiBob’s marketing efforts as the company enters its next phase of expansion.
A Seasoned Marketing Leader in Tech
With over two decades of experience in the tech and SaaS industry, Sophie Chesters brings a wealth of knowledge and expertise in global growth strategies. Prior to joining HiBob, she held leadership roles at some of the world’s most recognized technology companies, including SAP, Cognizant, and Avanade.
Her most recent position was Chief Marketing Officer at SAP UK & Ireland, where she was instrumental in driving digital transformation initiatives and enhancing brand positioning in competitive markets. Chesters is known for combining data-driven insights with bold creative strategies to build brand equity and accelerate demand generation.
Aligning Vision and Growth at HiBo
Championing the Future of Work
As HiBob continues its mission to modernize HR for today’s fast-growing companies, Chesters’ appointment comes at a pivotal moment. The company has seen rapid adoption of its flagship product, Bob, a next-gen HR platform designed to support hybrid, remote, and global teams.
“HiBob is at the forefront of workplace transformation. I’m excited to join a company that is so deeply committed to redefining how people connect, collaborate, and grow,” said Sophie Chesters. “Together with the incredible team at HiBob, I look forward to scaling our impact and helping businesses around the world put people at the center of success.”
Driving Global Marketing Innovation
Focus on Brand Growth and Market Expansion
Chesters will lead HiBob’s global marketing function, overseeing brand strategy, product marketing, digital campaigns, and go-to-market initiatives across key geographies including North America, EMEA, and APAC.
HiBob CEO Ronni Zehavi commented on the appointment, stating,
“Sophie’s experience in building high-performing teams and driving global brand momentum aligns perfectly with our vision. Her strategic mindset and passion for innovation will be instrumental as we scale HiBob’s presence worldwide.”
A Strategic Move Toward Global Dominance
With over 3,500 customers worldwide and a continued focus on innovation, HiBob is poised for significant growth. The addition of a marketing leader like Chesters marks a strategic step forward in expanding its global footprint and reinforcing its position as a category leader in the HR tech space.
About HiBob
HiBob is a global HR technology platform that helps modern companies manage their people and culture. Its product, Bob, supports fast-growing, dynamic organizations with tools designed for engagement, performance, and organizational growth. HiBob empowers HR teams to build better workplace experiences for the modern workforce.
