Edtech major Unacademy has revised its Employee Stock Ownership Plan (ESOP) policy, significantly reducing the exercise window for former employees to 30 days after their exit. The move has sparked discussion across startup and employee circles, as ESOP policies are a critical component of compensation in India’s startup ecosystem.
What Has Changed in Unacademy’s ESOP Policy?
Under the revised policy, employees who leave Unacademy—whether through resignation, layoff, or other forms of separation—now have just 30 days to exercise their vested stock options. Previously, former employees typically had a longer window to decide whether to convert their ESOPs into equity.
This change means ex-employees must make a faster financial decision, often during a transition period when they may already be navigating job changes and uncertainty.
Why ESOP Exercise Windows Matter
ESOPs are designed to reward employees for their long-term contribution and align their interests with the company’s growth. However, the value of ESOPs depends heavily on:
- The time allowed to exercise them
- The cost of exercising the options
- The company’s future liquidity prospects
Shorter exercise windows can make it challenging for former employees to arrange funds or assess the long-term value of their shares, especially in the absence of a near-term IPO or buyback.
A Growing Trend in the Startup Ecosystem?
Unacademy’s decision is not entirely isolated. Several startups, especially amid funding slowdowns and restructuring efforts, have been revisiting ESOP policies to manage cap tables and reduce administrative complexity.
By limiting the exercise window, companies can:
- Clean up inactive ESOPs more quickly
- Reduce long-term liabilities
- Maintain tighter control over equity distribution
However, critics argue that such moves may weaken employee trust and reduce the attractiveness of ESOPs as a retention tool.
Impact on Employees and Talent Retention

For current and former employees, the revised policy underscores the importance of understanding ESOP terms clearly at the time of joining. A shorter exercise window may influence how future talent evaluates equity-based compensation, particularly in startups where cash salaries may be lower than market benchmarks.
From a talent perspective, organizations that balance equity discipline with employee-friendly policies may hold a competitive edge in attracting and retaining skilled professionals.
The Bigger Picture
As India’s startup ecosystem matures, ESOPs are evolving from aspirational rewards into structured financial instruments. Unacademy’s revised policy highlights a broader shift toward tighter governance—but also raises questions about fairness, transparency, and employee welfare.
For employees, the takeaway is clear: ESOPs are valuable, but only if their terms truly enable ownership.