WhatsApp has introduced its latest privacy initiative through an engaging 3D anamorphic exhibit placed at Mumbai’s Gateway of India. This innovative exhibit serves as a captivating showcase of WhatsApp’s privacy controls and measures.
According to reports from Business Today, this installation marks the inaugural use of 3D anamorphism at the Gateway of India. The installation ingeniously transforms this iconic landmark into a digital masterpiece, effectively portraying how WhatsApp’s privacy functionalities collaborate to establish a secure environment for private messaging.
Utilizing imaginative storytelling and incorporating significant local symbols of Mumbai, such as the iconic kaali-peeli taxi, the red post box, classic street lamps, and the emblematic pigeons of the Gateway of India, the exhibit brings these elements together to convey its message, as detailed by the publication.
Media reports indicate that by encompassing features like end-to-end encryption, two-step verification, silencing unknown callers, and messages that disappear, the exhibit narrates the voyage of a WhatsApp message between sender and recipient, impervious to any intermediary disruptions.
The Gateway of India exhibit stands as a pivotal facet of WhatsApp’s worldwide privacy endeavor, initially unveiled in June, as noted in the report. This initiative has materialized across various platforms within India, encompassing social media, digital interfaces, broadcasting channels, print publications, and billboards.
Vice President of Meta India, Sandhya Devanathan, expressed, “Privacy constitutes the essence of our endeavors at WhatsApp, and we are thrilled to witness the evolution of our privacy campaign through the illumination of the Gateway of India. This initiative will enhance user awareness regarding WhatsApp’s privacy tools and its multifaceted security measures. The attention-grabbing anamorphic privacy installations, uniquely designed, will introduce a new immersive storytelling approach to this landmark in true Mumbai style. This effort underscores WhatsApp’s ongoing commitment to introduce privacy features that reinforce the existing layers of protection, granting users complete authority over their preferred level of messaging privacy with friends and family.”
