The world’s largest streaming service, Netflix, has declared that password sharing is no longer permitted on India Now. Each account should only be used by one household, according to the firm.
This email will begin to be sent by Netflix today to subscribers in India who share their account outside of their home.
“One household may use a Netflix account. Every member of that household has access to Netflix from anywhere, whether they are at home, travelling, or on vacation. They can also benefit from additional features like Transfer Profile and Manage Access and Devices.
We are aware that our members have a wide variety of entertainment options. It is for this reason that we continue to make significant investments in a wide range of new films and TV episodes, ensuring that no matter what your preferences, your mood, your language, or the people you are viewing with, there is always something pleasurable to watch on Netflix.
In order to boost its revenue in the second half of the year, the streaming app will start taking action against account sharing on July 20, 2023, in India and other territories like Indonesia, Kenya, and Croatia.
Netflix is experimenting with a different strategy in India and other nations where paid sharing hasn’t yet been adopted. If users wish to keep sharing their Netflix account with people they don’t live with, they can do so by paying an extra charge.
Netflix stated in a letter to shareholders that it will not provide the “extra member” option in these areas because several of them just reduced their pricing and the penetration is still quite low, giving the firm “plenty of runway without adding additional complexity.”
Netflix introduced these limitations on password sharing earlier this year in May in more than 100 nations, including well-known ones like the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil.
In the meantime, Netflix increased the cost of ad-free streaming alternatives by removing its most affordable ad-free plan in the US and the UK. Ad-free streaming now starts at $15.49 a month in the United States, down from the Basic plan’s previous price of $9.99.
The “Standard with ads” plan, which costs $6.99 per month for Netflix users, includes adverts. Without the Basic package, new customers who want ad-free streaming will now have to pay an additional $5.50.
